Channel technologies

Nest CEO Resigns: Will Consumer IoT Ever Deliver?

Tony Fadell has resigned from Nest Labs, the consumer IoT business owned by Alphabet (parent of Google). Fadell's departure, which he announced in a blog post, comes after two years of alleged turmoil within Nest, a consumer-focused Internet of Things (IoT) business that some suggest hasn't lived up to the market hype.

Google officially acquired Nest for $3.2 billion in 2014. At the time, the IoT hype cycle was kicking into overdrive. From digital thermostats to Internet-enabled appliances, pundits predicted every "thing" in U.S. homes would become Internet-connected. But generally speaking, that bold vision has yet to materialize.

The quick timeline goes like this:

  • Nest moved out from under Google in 2015, when the overall company reorganized under the Alphabet umbrella. The goal was to help Alphabet accelerate next-generation businesses, including Nest.
  • But by February 2016, rumors about major morale and product problems within Nest surfaced. A Business Insider report revealed that some employees were fed up with long hours, alleged mismanagement and poor product execution.
  • By April 2016, Fadell visited sister company Google and sort of apologized for Nest missteps during a hands-on meeting, Re/code reported.
  • Nest: New Leadership, New Consumer IoT Opportunities?

    Fast forward to present day and Fadell has resigned and will exit immediately. Marwan Fawaz -- a veteran of Charter, ADT and Motorola Home -- is joining Nest as the company’s new CEO.

    Marwan Fawaz
    Marwan Fawaz

    In a blog, Fadell defended his track record while praising the overall Nest team -- saying that Nest revenue has grown in excess of 50% year-over-year and "today, millions of people in more than 190 countries use Nest products, which include hardware, software, services, and the Nest-backed Thread wireless protocol."

    It's a safe bet Fadell will write additional chapters in his business career. His overall track record -- including key roles on the Apple iPod and iPhone teams -- is rather remarkable.

    The bigger question involves the future of Nest and consumer IoT solutions -- and rival offerings like Apple HomeKit. While the industrial IoT market continues to grow, some critics openly wonder if the consumer IoT market is dead -- or at least severely damaged -- by overhyped products that often underperform.

    Joe Panettieri

    Joe Panettieri is co-founder & editorial director of MSSP Alert and ChannelE2E, the two leading news & analysis sites for managed service providers in the cybersecurity market.

    You can skip this ad in 5 seconds

    Cookies

    This website uses cookies to improve your experience, provide social media features and deliver advertising offers that are relevant to you.

    If you continue without changing your settings, you consent to our use of cookies in accordance with our privacy policy. You may disable cookies.