Every MSP is being approached with AI-powered solutions promising faster ticket resolution, smarter automation, and greater efficiency. But behind these tools is a critical layer some providers don’t fully understand: the Model Context Protocol (MCP).
Join Henry Timm and Dawn Sizer as they break down MCP in plain English, explaining how it connects AI to business applications, data sources, and workflows. You’ll learn why MSP owners and technical leaders should understand this emerging standard before giving AI access to their PSA, documentation, tickets, or client environments.
Most importantly, you’ll discover why building a personal MCP server is the safest way to gain hands-on experience before deploying AI in your business.
You will learn:
The New Underwriting Standard: Why identity-first security and phishing-resistant MFA are now non-negotiable for securing coverage.
The Impact of Agentic AI: How the rise of autonomous AI tools is shifting the risk landscape and changing how insurers evaluate your defense.
From Compliance to Competitive Advantage: How to package identity and access controls into repeatable services that help clients lower premiums, while creating new revenue opportunities.
Whether you’re helping clients navigate renewals, justifying security investments, or building out your managed security portfolio, this session will give you a clearer path to aligning identity controls with insurability while turning that alignment into business value.
You’ll learn
Which SIEM, XDR, RMM, and orchestration platforms leading MSPs and MSSPs are using at scale, and which ones they’ve moved away from
How service providers are consolidating tools across IT and security to reduce sprawl and improve operational efficiency
What automation and workflow technologies actually reduce technician and analyst workload across service delivery
How to balance security depth with operational simplicity when building a modern stack
How MSPs and MSSPs evaluate new tools, vendors, and platforms—and decide what earns a place in their stack
And more
You’ll learn:
Why sales and marketing are just as important as your tech expertise
How to build successful sales and marketing campaigns
Whether to ‘roll your own’ or leverage outside help