MSPs can own the AI network readiness conversation

Dan DulacJuly 2, 2026

AI is stressing enterprise networks, giving MSPs a bigger role in customer growth.

Content that converts: The right approach to MSSP thought leadership

Jonathan BrowningJuly 2, 2026

The best MSSP thought leadership does not begin with a product, a pitch or a generic threat statistic. It begins with the buyer’s reality.

MSP

Zscaler builds out AI security services opportunity for MSPs

Todd R. WeissJuly 1, 2026

The new capabilities give partners a broader framework for AI discovery, access control, endpoint visibility, agent governance and compliance reporting.

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Model Context Protocol (MCP) for MSPs: What You Need to Know Before Connecting AI to Your Business Tools

Every MSP is being approached with AI-powered solutions promising faster ticket resolution, smarter automation, and greater efficiency. But behind these tools is a critical layer some providers don’t fully understand: the Model Context Protocol (MCP). Join Henry Timm and Dawn Sizer as they break down MCP in plain English, explaining how it conn...

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Latest News

Channel partner programs

DNSFilter expands MSP program as partners look to grow security revenue

Todd R. WeissJune 30, 2026

DNSFilter’s new MSP partner program adds clearer tiers, more sales support and co-marketing resources as MSPs look for easier ways to grow security services.

Mergers and Acquisitions

CyberFOX acquires Timus as MSP security consolidation picks up

Suparna Chawla BhasinJune 29, 2026

The acquisition gives CyberFOX secure access, web protection and policy controls as MSPs look for simpler ways to manage security across users, devices and clients.

Channel partner programs

AWS builds new partner strategy around agentic AI outcomes

Todd R. WeissJune 29, 2026

AWS is expanding its partner programs, Marketplace tools and managed services incentives as customers ask partners to show measurable business results from AI projects.

MSP

SolarWinds partner program update adds tiered discounts, training and rewards

Todd R. WeissJune 29, 2026

The SolarWinds program updates are the result of direct feedback from channel partners and are scheduled to go into effect on August 3.

Channel Brief

Channel Brief: MSPs have a bigger role in SMB cyber insurance readiness

Suparna Chawla BhasinJune 26, 2026

AI risk and insurer requirements are giving MSPs a bigger role in SMB cyber insurance readiness.

MSSP

Common cybersecurity sales mistakes and how to fix them

Jonathan BrowningJune 26, 2026

Discover the key cybersecurity mistakes that can hinder your success. Learn to align with buyers' true business challenges.

Channel chiefs

Changes in the Channel: Leadership Moves and Shakeups June 22 – June 26

ChannelE2E TeamJune 26, 2026

Here are the people moves we've tracked during the week of June 22 - June 26.

Channel partner programs

Scality updates partner program with new tier, better margins and deal protection

Suparna Chawla BhasinJune 25, 2026

Scality’s revamped partner program gives resellers and distributors a clearer path to sell storage software tied to cyber resilience, data sovereignty and AI infrastructure.