Channel Brief: MSPs are all in on AI. The revenue still hasn’t followed

Suparna Chawla BhasinJuly 24, 2026

MSPs have moved quickly to adopt AI, but most still lack the governance, operating models and commercial strategy to turn that adoption into measurable customer value and sustainable revenue.

Channel chiefs

Changes in the Channel: Leadership Moves and Shakeups July 20 – July 24

ChannelE2E TeamJuly 24, 2026

Here are the people moves we've tracked during the week of July 20 - July 24.

IT management

“Death of the ticket”: Atera says autonomous IT will reshape MSP economics

Suparna Chawla BhasinJuly 23, 2026

Atera’s Tal Dagan explains why autonomous IT could weaken the ticket’s role in MSP operations, pricing and service delivery as more issues are resolved before they reach a technician.

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Latest News

MSP

Barracuda expands partner program around pipeline, skills and MSP growth

Suparna Chawla BhasinJuly 22, 2026

New marketing tools, certifications, partner visibility and tighter BarracudaONE integration aim to help MSPs sell faster and scale services.

Data Security

Liquibase expands partner strategy around database change governance

Suparna Chawla BhasinJuly 21, 2026

Liquibase is expanding its partner ecosystem to help enterprises govern database changes as AI-assisted development increases the volume and speed of software releases

Channel partner programs

Optro Partner Connect targets growth in managed GRC services

Suparna Chawla BhasinJuly 20, 2026

The new program gives partners clearer ways to sell, implement and manage Optro’s governance, risk and compliance platform.

Security Strategy, Plan, Budget

MSSPs have an employee retention problem, and salary isn’t the main cause

Jonathan BrowningJuly 20, 2026

MSSPs are finding that retaining cybersecurity talent depends as much on manageable workloads, predictable schedules and clear career paths as it does on pay.

Channel Brief

Channel Brief: Nearly one in three SMBs is stuck testing AI

Suparna Chawla BhasinJuly 17, 2026

Pax8 data shows SMB interest in AI is strong, but many remain stuck in pilot mode, creating a wider role for MSPs around strategy, governance, security and ROI.

Channel chiefs

Changes in the Channel: Leadership Moves and Shakeups July 13 – July 17

ChannelE2E TeamJuly 17, 2026

Here are the people moves we've tracked during the week of July 13 - July 17.

AI/ML

AI threats are rewriting the cybersecurity conversation for partners

Dave YowJuly 16, 2026

As AI-driven threats move up the boardroom agenda, partners have an opening to help customers understand the risk and prepare for what happens after an attacker gets in.