AWS builds new partner strategy around agentic AI outcomes

Suparna Chawla BhasinJune 29, 2026

AWS is expanding its partner programs, Marketplace tools and managed services incentives as customers ask partners to show measurable business results from AI projects.

MSP

SolarWinds partner program update adds tiered discounts, training and rewards

Todd R. WeissJune 29, 2026

The SolarWinds program updates are the result of direct feedback from channel partners and are scheduled to go into effect on August 3.

MSSP

Common cybersecurity sales mistakes and how to fix them

Jonathan BrowningJune 26, 2026

Discover the key cybersecurity mistakes that can hinder your success. Learn to align with buyers' true business challenges.

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Every MSP is being approached with AI-powered solutions promising faster ticket resolution, smarter automation, and greater efficiency. But behind these tools is a critical layer some providers don’t fully understand: the Model Context Protocol (MCP). Join Henry Timm and Dawn Sizer as they break down MCP in plain English, explaining how it conn...

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Latest News

Channel Brief

Channel Brief: MSPs have a bigger role in SMB cyber insurance readiness

Suparna Chawla BhasinJune 26, 2026

AI risk and insurer requirements are giving MSPs a bigger role in SMB cyber insurance readiness.

Channel chiefs

Changes in the Channel: Leadership Moves and Shakeups June 22 – June 26

ChannelE2E TeamJune 26, 2026

Here are the people moves we've tracked during the week of June 22 - June 26.

Channel partner programs

Scality updates partner program with new tier, better margins and deal protection

Suparna Chawla BhasinJune 25, 2026

Scality’s revamped partner program gives resellers and distributors a clearer path to sell storage software tied to cyber resilience, data sovereignty and AI infrastructure.

MSP

MSPs can’t run AI on a fragmented tech stack

ChannelE2E TeamJune 24, 2026

SuperOps and Guardz say MSPs need connected operations and security data to support AI-driven services and customer risk management.

MSP

SuperOps, Guardz target MSP tool sprawl with a unified AI-ready stack

ChannelE2E TeamJune 24, 2026

The bundled offering combines PSA, RMM, MDM and agentic SecOps as MSPs look to reduce tool sprawl and build stronger foundations for AI-driven service delivery.

MSP

Caylent pushes agentic AI deeper into MSP cloud operations

Suparna Chawla BhasinJune 23, 2026

Caylent Accelerate gives AWS-focused MSPs a managed services model built around AI agents, proactive remediation and cloud cost optimization.

Identity

Your endpoint management system has an identity problem

How MSPs can turn AI demand into a scalable service

Christian NageleJune 23, 2026

As SMBs adopt AI, MSPs have a chance to move beyond one-off Copilot rollouts and build managed AI services around security, data governance, user enablement and ongoing advisory support.