Snowflake unifies AI agent security, governance and cost controls with Cortex AI Gateway

Suparna Chawla BhasinJuly 28, 2026

Snowflake is giving enterprises a central place to manage how AI agents access data, models and tools, with new opportunities for MSPs and MSSPs to provide governance and monitoring services.

Channel partner programs

Keyfactor expands partner program for machine identity and post-quantum services

Suparna Chawla BhasinJuly 27, 2026

The updated program gives MSPs, MSSPs and other partners more training, lab support and cloud resources to build ongoing services around machine identities, cryptography and post-quantum planning.

Top 250 MSSPs

How MSSPs can generate industry buzz (it starts with your team)

Jonathan BrowningJuly 27, 2026

For MSSPs, generating industry buzz starts with making the people behind the business more visible

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Model Context Protocol (MCP) for MSPs: What You Need to Know Before Connecting AI to Your Business Tools

Every MSP is being approached with AI-powered solutions promising faster ticket resolution, smarter automation, and greater efficiency. But behind these tools is a critical layer some providers don’t fully understand: the Model Context Protocol (MCP). Join Henry Timm and Dawn Sizer as they break down MCP in plain English, explaining how it conn...

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Latest News

AI/ML

Channel Brief: MSPs are all in on AI. The revenue still hasn’t followed

Suparna Chawla BhasinJuly 24, 2026

MSPs have moved quickly to adopt AI, but most still lack the governance, operating models and commercial strategy to turn that adoption into measurable customer value and sustainable revenue.

Channel chiefs

Changes in the Channel: Leadership Moves and Shakeups July 20 – July 24

ChannelE2E TeamJuly 24, 2026

Here are the people moves we've tracked during the week of July 20 - July 24.

IT management

“Death of the ticket”: Atera says autonomous IT will reshape MSP economics

Suparna Chawla BhasinJuly 23, 2026

Atera’s Tal Dagan explains why autonomous IT could weaken the ticket’s role in MSP operations, pricing and service delivery as more issues are resolved before they reach a technician.

MSP

Barracuda expands partner program around pipeline, skills and MSP growth

Suparna Chawla BhasinJuly 22, 2026

New marketing tools, certifications, partner visibility and tighter BarracudaONE integration aim to help MSPs sell faster and scale services.

Data Security

Liquibase expands partner strategy around database change governance

Suparna Chawla BhasinJuly 21, 2026

Liquibase is expanding its partner ecosystem to help enterprises govern database changes as AI-assisted development increases the volume and speed of software releases

Channel partner programs

Optro Partner Connect targets growth in managed GRC services

Suparna Chawla BhasinJuly 20, 2026

The new program gives partners clearer ways to sell, implement and manage Optro’s governance, risk and compliance platform.

Security Strategy, Plan, Budget

MSSPs have an employee retention problem, and salary isn’t the main cause

Jonathan BrowningJuly 20, 2026

MSSPs are finding that retaining cybersecurity talent depends as much on manageable workloads, predictable schedules and clear career paths as it does on pay.

Channel Brief

Channel Brief: Nearly one in three SMBs is stuck testing AI

Suparna Chawla BhasinJuly 17, 2026

Pax8 data shows SMB interest in AI is strong, but many remain stuck in pilot mode, creating a wider role for MSPs around strategy, governance, security and ROI.