Heather Margolis

As the glut of content grows, the challenge of developing content that stands out also grows. Here's how MSPs can pull together the right messaging.

In order to drive leads based on previous revenue obtained, it’s important to understand where you found the leads that turned into customers. Channel Maven Consulting's Heather K. Margolis explains how.

Finding time to recruit, hire, onboard, and retain talent is a huge challenge for businesses. Here's how entrepreneurs can move forward.

When we talk about the different stages within the buyer’s journey, we focus on Awareness, Education/Nurture, Purchase, and Loyalty. ChannelMaven CEO Heather K. Margolis explains.

If you’re looking for a growth burst, think about implementing these key features for success across sales, marketing, communications and more, according to Channel Maven Consulting.

Which types of channel partner program enhancements generate the best gains for vendors? Channel Maven Consulting's Heather Margolis shares some clues.

Every channel partner ecosystem has some unique nuances. But follow these four best practices for new partner recruitment, according to Channel Maven Consulting's Heather K. Margolis.

Want to help your Channel Partners create, execute, and reap the benefits of a social media strategy? Channel Maven highlights these six tips.

How to map content to the channel partner recruitment journey, according to Channel Maven Consulting's Heather K. Margolis.