CISO Global, a managed cybersecurity and compliance provider, introduced its channel sales partnership program this week.
The initiative seeks to expand its reach via partnerships with value-added resellers (VARs), managed services providers (MSPs), and strategic partners primarily in the U.S. and Latin America, the Scottsdale, Arizona-based company said.
The partnership framework differentiates by engagement type, spanning several models: reseller, referral/mutual referral, and strategic. Corresponding to each tier, partners can anticipate varying degrees of support and financial incentives.
Simplified Onboarding and Broad Program Benefits for Partners
Designed with simplicity in mind, the program's onboarding process equips partners with a slew of training initiatives and sales enablement tools crafted to bolster business development activities. Partner advantages, as detailed by CISO Global, include:
- Allocation of marketing development funds
- Continuous sales and technical training
- Access to dedicated channel account managers
- Support from business development experts throughout the customer sales process
- Considerable reseller discounts, referral bonuses, and finders' fees
- Assistance from a channel marketing manager for both virtual and physical events
- A partner portal, set to launch in the first quarter of 2024
- CISO Global further emphasized that each client can team up with both the company and their selected IT partner to craft bespoke security solutions tailored to their needs.
CISO’s New Partner Program: Additional Insight
Deb Smith, Chief Financial Officer for CISO Global, commented:
“We believe in the strategic value of opening our portfolio to other organizations so they can strengthen their cybersecurity posture through our integrated approach, solutions portfolio, and focus on compliance.”
Vinay Riwat, head of channel for Cigniti, expressed:
“With their comprehensive portfolio, we are now able to offer products and services that ensure business risk assurance across software development lifecycle... and this is an important opportunity for us to add value to our current customers.”
David Jemmett, CEO of CISO Global, stated:
“This program leverages our IP, enabling us to bring a more holistic experience to more organizations that are looking for new and strategic ways to solve today’s cybersecurity crisis.”
