Juniper Networks is expanding its Juniper Partner Advantage (JPA) Program.
The expansion includes new AI-native networking offerings and introduces a Partner Assured designation which the company claims will enrich network performance, productivity, and profitability for its partners.
Program Enhancements
The JPA Program's latest additions feature the Partner Assured designation, which grants partners third-party validation of their capabilities in customer lifecycle management, verified by Information Security Systems International (ISSI).
This initiative is designed to help partners deliver improved customer outcomes and reduce operational costs, according to Juniper.
Key elements of the 2024 program update include a revamped Managed Network Provider designation, a new Advisor designation, initiatives on environmental sustainability, and the recognition of partners’ expertise in specific verticals. The program also introduces improved GTM engagement and the Deal Central Dashboard to streamline deal registration processes.
Response from Partners and Industry Growth
Following the program's enhancement, there was a notable increase in participation, with a 233 percent growth in participants year over year, according to the company.
Gordon Mackintosh, Group Vice President, Juniper Partner Organization, Juniper Networks, commented:
"By offering world-class partner programs alongside a suite of innovative and secure AI-Native Networking solutions, Juniper sets the foundation for partners to unleash their value, speed, and scale."
Jim McKenna, Vice President, Strategic Partnerships, Black Box, said:
"Juniper’s innovative approach to AI-driven networking and the recent enhancements to the JPA program helps us to differentiate our as-a-service offerings to support our customers across the entire customer lifecycle while providing us with opportunities to accelerate profitability."
Norm Egan, Vice President, Presales, Presidio, added:
"Partnering with Juniper for their industry-leading AIOps enables us to build out a comprehensive offering to our customers with tangible results."
Mohamed El Haddouchi, Managing Director, Nomios Netherlands and Group CTO, said:
"The new Partner Assured designation provides an incredible opportunity for us to differentiate our customer offerings through third-party assurance of our capabilities to deliver exceptional outcomes across the entire customer lifecycle."
