On-Demand Webcast|1 hour

Marketing and Sales for MSPs 101: How to Get it Right

You’ll learn:

Why sales and marketing are just as important as your tech expertise
How to build successful sales and marketing campaigns
Whether to ‘roll your own’ or leverage outside help

Watch Now

The MSP industry is expected to grow at a CAGR of 12.5%, reaching $352.7 billion by 2026. Despite that, only about half of MSPs will survive their first year – many will fold and go out of business. How can you make sure you're not one of them? What's the driver of success? What differentiates the MSPs that succeed from those that fail?
Okay, there’s not 'one weird trick,' as they say; obviously having the right tools, leveraging cutting-edge tech like AI, and delivering demonstrable value are all key differentiators. But the X factor is certainly sales and marketing.

How can you most effectively market your MSPs to ensure clients know you exist? How can you put together successful campaigns? Who do you target? How do you build a stellar sales organization?

In this ChannelE2E webcast, we'll cover all of this and more, from building to maintaining a successful sales and marketing organization to whether you should build that structure in-house or outsource.

You'll learn:

Why sales and marketing are just as important as your tech expertise
How to build successful sales and marketing campaigns
Whether to 'roll your own' or leverage outside help

And more!

Make 2026 your most successful year yet. Register now!

Event Speakers

Jennifer Leggio

Jennifer Leggio has been a specialized security marketing leader for more than 20 years. Her expertise is built on companies in build-for-growth, build-to-exit, and turnaround phases; includes multiple M&A and capital raises. She is most known for her voice in the community, renowned for her tenacity, advocacy for truth and ethics, strategic vision, and no-nonsense approach, and prioritizing calculated risks to disrupt the status quo.

Colin Knox

CEO and co-founder, Gradient MSP at Gradient MSP

Colin Knox is a serial entrepreneur and seasoned executive in the MSP space. As the CEO & co-founder of Gradient MSP, he leads the charge in transforming how managed service providers operate and grow. With multiple successful exits and a track record of building companies from startup to nine-figure enterprise value, Colin brings deep expertise in scaling businesses, fostering culture, and navigating M&A. When he’s not building businesses, you’ll find him sharing insights on branding, leadership, and the future of the channel on LinkedIn.

Sharon Florentine

Editorial Director, Channel Brands at CyberRisk Alliance

Sharon is a master technology storyteller and editor with omnichannel experience: books and print magazines, digital, webcast, blogging, podcast, live events and video and associated brand-specific social media content. From 1999 to 2003, she acquired and edited technology books and certification exam prep guides.

After a year spent in publicity and editorial at mass-market book publishers, she returned to tech publishing and, since 2004, explored B2C and B2B news, issues and trends in consumer, lifestyle, software, software development, AI, ML, networks, big data, hardware, security, storage, cloud, equity, inclusion, diversity, women in tech, career development, IT management, H-1B visa issues and immigration, education, training and learning.

Her previous role was as the managing editor at Techstrong Group in charge of Cloud Native Now, DevOps.com, Security Boulevard and Techstrong ITSM and their brand-specific social media. She currently serves as editorial director for CyberRisk Alliance’s channel brands, ChannelE2E and MSSP Alert and acting editorial director for SC Media UK. Drop me a note and let’s talk!