- Does that mean networking switches, routers and WiFi -- already established markets -- are part of the "connectivity" forecast in IoT? Likely yes.
- And what about devices? Does that mean traditional PCs, notebooks, tablets and smartphones are part of the IoT forecast? Sure sounds like it.
The Internet of Things and IT Service Providers

My spin on IoT? IT service providers have to push beyond a "device" management mindset. Of course, you need to manage and monitor everything that connects to your customers' networks. But more importantly, you also need to help customers decide a few things:
- Where will sensor networks fit into the equation? What data will the sensors collect remotely -- and what data (if any) will those sensors send back to the parent network?
- How will all that data be gathered, managed, optimized, stored, safeguarded and monetized?
- And perhaps most importantly: What will you, as an IT service provider, do to help customers leverage that data for real business insights?
Internet of Things: Real Examples Today
Those steps may sound futuristic but they're actually unfolding now. Here are two examples:
- LogicNow recently unveiled LOGICcards, a big data system that extends through MSP networks out to customer endpoints. LOGICcards gathers data from those customer systems, and then helps MSPs predict when customers will need to make adds, moves, changes, upgrades and other changes to the system. Basically, LogicNow is trying to promote LOGICcards as a platform for customer up-sells and cross sells.
- Keep an eye on Invisible Media, a startup mobile marketing platform. As retailers increasingly embrace sensor networks, digital payment options (Apple Pay) and other in-store systems, Invisible Media is layering in a software system that makes sense of all the data, organizes it into analytics, and assists retailers with marketing automation.
I don't necessarily believe lofty financial forecasts. But I do believe the IoT wave is just as big as the cloud wave. If you think about it, IoT and mobile are close cousins. While mobile was device and app centric, IoT will be data centric... And the data opportunity is massive.
She who makes sense of the data will profit from the data. Why not you?