Channel marketsHow Sales Leaders Can Build Larger PipelinesSponsored by Forrester ResearchJanuary 3, 2022Recent changes in B2B buying habits offer sales and marketing leaders a unique opportunity to adopt a new approach to building pipeline.
NetworkingEDR vs XDR Security: What’s the Difference?Sponsored by Forrester ResearchDecember 22, 2021XDR has taken hold of the security market as the successor to EDR. But Forrester's Allie Mellen says EDR isn't quite dead yet.
NetworkingCybersecurity Incident Response: Choose Your Partner Before You’re HitSponsored by Forrester ResearchDecember 14, 2021To survive a cyberattack, you need to choose the right incident management partner before you're hit with a devastating attack.
Channel marketsHow to Adjust B2B Marketing KPIs in 2022Sponsored by Forrester ResearchDecember 6, 2021To drive a successful KPI measurement change, marketers must follow three simple yet effective steps. Christina Schmitt explains.
Channel marketsWhy Automation May Not Mean Workforce ReductionsSponsored by Forrester ResearchNovember 22, 2021There are many reasons to be skeptical about claims of massive job losses due to automation and AI. Andrew Bartels explains.
Sales and marketingThree Ways to Close the Sales Talent DivideSponsored by Forrester ResearchNovember 11, 2021Here's how to prevent resignations that may stall end-of-year performance or create a deficit in the New Year.
EnterpriseWhat You Can Learn From Amazon’s Approach to InnovationSponsored by Forrester ResearchNovember 1, 2021Business and tech leaders can learn from and embrace elements of Amazon's approach to fundamentally rethink their approach to innovation.
EnterprisePrepare Now For Successful 2022 Channel Sales PlanningSponsored by Forrester ResearchOctober 27, 2021Here are the five things you should do in Q4 to ensure that you are ready to successfully begin building your 2022 channel sales plan.
IT managementCISOs and the Next Era of Security Visibility: ObservabilitySponsored by Forrester ResearchOctober 20, 2021Observability combines logs, metrics, and traces — three key aspects of understanding a complex system. CISOs should take note.
Channel marketsChannel Marketers Must Prioritize Customer And Partner Value in 2022Sponsored by Forrester ResearchOctober 12, 2021Forrester's Channel Marketing: Planning Assumptions 2022 identifies five key trends driving the priorities of channel marketing leaders.
