Today, business professionals who do not consider cybersecurity a top concern may be living under a rock—and in actuality, the modern threat landscape should make them want to hide under one.
Managed IT service providers are realizing the importance of offering their clients security services because of, well, the numbers. The following 10 statistics illustrate current cybersecurity threats to businesses, holes that leave many organizations vulnerable to cyber attacks, and the repercussions of not having a robust security strategy in place in today’s tumultuous IT landscape. Consider leveraging these facts in your conversations with clients and prospects to strengthen the way you sell your services and security expertise!
Threats
Today, cyber threats continue to evolve and grow more sophisticated. The following stats highlight just how ill-prepared businesses are to combat these threats and how large the opportunity is for MSPs to step in and protect them.
1. According to the FBI, cybercriminals are expected to collect over $1 billion in ransoms this year (source).
2. 4,000 ransomware attacks occurred per day in 2016 (source).
3. 323 thousand new malware strains are found daily (source).
Vulnerabilities
While there will always be some level of risk associated with being in business, there are methods that can be taken to manage vulnerabilities. Yet, without the proper security knowledge and support, threats can easily slip through the cracks, as the following statistics convey.
4. 84 percent of big breaches were detectable (source).
5. Increased investment in employee training can reduce the risk of a cyber attack 45 to 70 percent (source).
6. 100 percent of IT professionals recently surveyed at an SMB said they could improve their cybersecurity systems (source).
Repercussions
The reality is: without proper due diligence and effective solutions comes significant loss. These stats illustrate the real repercussions of cyber attacks for businesses.
7. Businesses with 1,000 employees or less have a 90 percent likelihood of having a data breach costing more than $216,000 (source).
8. 44 percent of businesses estimate they could lose $10,000 or more during just one hour of downtime (source).
9. 60 percent of small businesses close after a breach (source).
10. The annual cost of global cybercrime damages are estimated to cost $6 trillion by 2021 (source).
Bonus: Sell more of your cybersecurity services with Continuum's sales success kit! It includes custom, white-label content you can leverage to tailor your pitch and grow revenue by cross-selling existing clients or attracting new business. Get the kit here!
Meaghan Moraes is a Content Marketing Manager at Continuum. Read more Continum blogs here.
