Pia Acquires Triafy to Boost AI Solutions, Appoints New CEO

Pia, which provides AI-led solutions for managed services providers (MSPs), has acquired Triafy for an undisclosed amount.

This is technology M&A deal number 61 that ChannelE2E and MSSP Alert have covered so far in 2024. See more than 2,000 technology M&A deals for 2024, 2023, 2022, 2021, and 2020 listed here.

Pia, founded in 2022, is based in Tampa, Florida. The company has 93 employees listed on LinkedIn. Pia’s areas of expertise include intelligent automation, artificial intelligence, IT service management, ITSM, machine learning, automation, RPA, startup, MSP, NLP, SaaS, hyperautomation, IT support, and enterprise IT service management.

Triafy is also based in Tampa. The company has 19 employees listed on LinkedIn. Launched in 2019, Triafy is billed as an “AI triage product.” The company its natural language AI chatbot empowers IT dispatchers with triage documentation, ensuring they’re asking the right questions to consistently capture necessary service ticket information.

CEO Appointment

The acquisition follows the appointment of Gerwai Todd, Triafi’s founder, to the chief executive officer position at Pia. Todd will succeed founding CEO Christian Pacheco, the company said.

Pacheco commented on the appointment:

"What Gerwai brings to the table is unparalleled experience in growing and scaling a business, but not only that, given our history of being born and bred out of an MSPs for  MSPs, Gerwai understands the challenges that MSP owners face and how they can benefit from automation. We spent a considerable amount of time searching for the right leader to take Pia forward, and in Gerwai, we have found a natural fit with his experience and vision. I'm excited for what we can achieve with him at the helm." 

Todd also serves as CEO of TimeZest, which helps MSPs schedule meetings through a PSA integration. He will not give up his role at TimeZest and instead maintain dual leadership roles, the company said. Pia will integrate with  TimeZest, but they will remain separate entities, supported by their respective executive leadership teams, according to the company.

Todd commented on the news:

"I am proud to join Pia, which has set the standard as the trailblazer in MSP AI-led automation. What they have achieved over the last 18 months since launch is nothing short  of phenomenal, and I look forward to working with existing partners, contributing to, and  leading the next phase of the company's growth as we continue to mature as a platform and as a business." 

Pia will continue to be based in Tampa, Florida, as well as Wollongong, NSW, Australia, the company said.