Managed Services

Wendy Bahr Joins BigSpring as Advisor

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Outstanding chair in row. Yellow chair standing out from the crowd. Human resource management and recruitment business concept. 3d illustration

Former Cisco channel chief Wendy Bahr has joined AI revenue acceleration platform BigSpring as an advisor. According to a statement from the company, BigSpring deploys personalized campaigns with continuous practice and scoring. BigSpring continually maps best practices to revenue and identifies which ones to scale up for best results. The platform is mobile-first and can be launched in a week, the company said. Google, Cisco, Pfizer, HSBC, Nutanix, Tata, and others have adopted BigSpring across their teams and partner ecosystems.

BigSpring has been recognized as a "Technology Pioneer'' by the World Economic Forum. Its advisors and investors include John Chambers, Adam Grant, Stewart Butterfield, Marty Nesbitt, Claire Hughes Johnson, and now Bahr, who joined BigSpring as an advisor in October. With 18 years at Cisco, including as Senior VP of Global Partner Organization, Bahr handled a $3 billion budget and oversaw 60,000 partners, establishing her as a tech industry influencer known for her partnership dedication, according to the statement. She's also served as Chief Commercial Officer at Rubrik, leading global indirect sales and managing relationships with partners, including Managed Service Providers and System Integrators.

"Wendy is among the most experienced channel executives on the planet and we're thrilled to have her on board to deliver even greater value to our customers," said Bhakti Vithalani, founder and CEO of BigSpring.

"I've spent countless meetings determining how to allocate incentives to channel partners with only historical or rearview mirror data to rely on – in today's fast-paced economy, knowing that a channel rep can pitch the value of the latest product is critical," says Bahr. "That's why I'm so excited about BigSpring's AI-powered approach to rapidly uplevel a global partner ecosystem with the latest product innovation in a way that accelerates and quantifies channel sales attribution. BigSpring leapfrogs conventional point solutions with a unified platform that cuts across channel strategy, operations and enablement."

Sharon Florentine

Sharon manages day-to-day content on ChannelE2E and serves as senior managing editor for CyberRisk Alliance’s Channel Brands. She also covers enterprise-class technology companies, strategic alliances and channel partner strategies. Sharon is a veteran tech journalist and editor with more than 25 years experience in the industry, and has previously held key editorial, content and leadership positions at Techstrong Group, CIO.com, Ziff Davis Enterprise and CRN.

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