Dynatrace's push beyond traditional application performance management (APM) toward artificial intelligence (AI) continues. The latest: Integrating Visually Complete into the Dynatrace platform.
The potential upside for DevOps teams and IT service providers: Visually Complete detects how fast a web application renders "above the fold" content on the user’s device screen. Dynatrace will integrate that capability into both real user and synthetic monitoring, which will allow teams to correlate Visually Complete information against user experience metrics like bounce rates, error rates and conversions, the company says.
Dynatrace Visually Complete: Why It Matters
As network infrastructure and broadband become increasingly reliable, IT service providers are seeking new ways to differentiate and improve end-customer experiences. That pursuit increasingly involves application performance monitoring (APM) and associated AI technologies.
As Dynatrace puts it:
"The pressure on business and IT to define and set benchmarks for outstanding customer experience is at an all time high. However, until now, it’s been impossible to see and capture the visual experience for a real user – instead, businesses have used various speed metrics to interpret experience and set performance benchmarks."
To fill that void, Visually Complete dashboards capture the visual experiences of real customers, as if you were sitting beside them, asserts Marc Olesen, senior VP and GM, Digital Experience at the company.
Visually Complete will be integrated into the platform in April, the company said.
Evolving APM Market
The Visually Complete move surfaced today at Dynatrace Perform 2017, a conference for the company's partners and customers. Generally speaking, Dynatrace and its rivals promote application performance monitoring (APM) to IT service providers, DevOps teams and businesses that are going digital.
Dynatrace has multiple APM rivals -- including AppDynamics (which Cisco Systems is acquiring for $3.7 billion), New Relic (which is extending from APM down to infrastructure monitoring) and potentially DataDog (which is extending from infrastructure monitoring up to APM).
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