Hero Digital, which provides customer experience services, has merged with Avionos, a consultancy specializing in B2B Commerce, marketing services, and demand generation solutions. The newly formed entity will function under the name Hero Digital and establish its headquarters in Chicago, the company said.
Financial terms of the arrangement were not disclosed.
This is technology M&A deal number 230 that ChannelE2E and MSSP Alert have covered so far in 2023. See more than 2,000 technology M&A deals for 2023, 2022, 2021, and 2020 listed here.
Hero Digital Merges with Avionos: The Details
Hero Digital, founded in 2014, is based in San Francisco, California. The company has 477 employees listed on LinkedIn. Hero Digital’s areas of expertise include Customer Experience Management, Digital Products, Digital Agency, Technology Consulting, Adobe, Sitecore, Web Development, Web Design, Analytics & Optimization, Digital Strategy, Demand Generation, Analytics and Optimization, SEO, PPC, Web Personalization, Digital Advertising, Email Marketing, Campaign Planning, Content Strategy, Technology Selection, Platform Selection, CMS, and Salesforce.
Avionos, founded in 2014, is based in Chicago, Illinois. The company has 162 employees listed on LinkedIn. Avionos’s areas of expertise include Digital Marketing, Commerce, Web Content Management, CRM, Analytics, Connected Middleware and Devices, Digital Strategy, CPQ, Experience Management, Marketing Automation, Marketing Analytics, Governance, Marketing Cloud, Commerce Cloud, Adobe Experience Manager, Marketo, Magento, B2B Commerce, CDP, PIM, Salesforce, DAM, Drupal, Acquia, and Salsify.
The merger integrates Avionos's proficiency in B2B commerce and marketing with Hero Digital's expertise in B2C commerce and broad digital capabilities. The collaboration promises to offer enhanced customer experience and commerce solutions, particularly for Fortune 1000 companies, according to Hero.
Historically, leaders from both firms collaborated at Acquity Group, a commerce consultancy later bought by Accenture. This merger is part of Hero Digital's growth strategy, following recent leadership changes and acquisitions. Canaccord Genuity acted as the exclusive financial advisor for Avionos in the deal.
Hero Digital Merges With Avionos: Executive Commentary
Jay Dettling, CEO, Hero Digital, commented:
"We're thrilled to join forces with Avionos. Our blend of capabilities in strategy, creativity, technology, data, and marketing creates a unique and differentiated offering in the marketplace serving clients' digital experience and commerce needs. Avionos brings a depth of expertise in B2B commerce and marketing that is unparalleled in the industry. This adds immediate value to our combined client base. We look forward to the opportunity to deliver superior customer experience and commerce solutions for the Fortune 1000."
Scott Webb, CEO, Avionos, said:
"Over the last nine years, our team has worked incredibly hard to build innovative solutions for our clients driving our growth organically year over year. We are excited to join forces with Hero Digital to accelerate that growth, bringing together Hero Digital's strategy, creative, marketing and technology capabilities with Avionos' technical expertise in Adobe and Salesforce B2B commerce and marketing. Our combined offerings and talent are a game changer for businesses that want to maximize their digital growth potential."
