JumpCloud is relaunching its partner program to help partners better address challenges with cloud, identity and distributed work.
"Over the last few years, we've grown our channel partnerships tremendously," Antoine Jebara, co-founder and general manager of MSP business at JumpCloud, told ChannelE2E. "We've seen almost 300% growth over the last four years, and it's coming from thousands of partners that we've partnered with around the globe," he said.
That means the perfect time to rework the company's partner program is now, Jebara said, and to make sure that the program can provide individualized support to multiple types of partners at many different stages.
"Now's the strategic time for us to introduce a new channel program that allows us to continue supporting our partners regardless of the stage they're at," he said. "We have partners joining us every month who need very different requirements and support from us compared to partners who have been with us for several years now. Some partners build their stack and run their business around JumpCloud, and we're seeing an increasing number of these partners. There are also partners that are very established in the market that have spent years building their stack that starts using JumpCloud to complement their existing stack and then, over time, find efficiencies in replacing some of the core components of the legacy stack," Jebara added.
The new program incentivizes channel partners with distinct benefits that include distinct program tiers, which recognize and reward varying levels of commitment, expertise and collaboration, whether partners are exploring the company's solutions, innovating or strategizing. Incentives include discount and margin tiers, exclusive resources, priority support, and co-marketing opportunities, Jebara said. As partners move up the tiers, they unlock extra benefits. These include higher discounts, marketing support, and early access to new features.
JumpCloud University also includes certifications for technical staff and sales training to help partners better serve their customers. The idea is to equip partners with the tools and knowledge they need to grow their businesses while supporting their customers, Jebara said.
Reilly Scull, CTO at Macktez, said his company has been a JumpCloud partner for a number of years, and touts the company's partner support as a key differentiator.
"Over my career, I’ve worked with countless vendors and their support teams, and I can safely say thatJumpCloud’s partner support is best-of-breed. They actually treat us as partners with a common goal: Helping our clients work smarter. When we ask for help, its quick, effective, and cuts through the red tape. When we have a feature request, we’re able to speak directly with the product owners overseeing that area, who then strive to understand what we need before turning those requests into fully-tested features. When we run into technical issues and need an escalation, we can get the right people on the phone the same day," Scull said.
The additional benefits of the partner program allow Macktez to do more, and faster, than their competition, Scull added, and allows his company to stay ahead of the curve with identity and access management solutions.
"Our ultimate goal is to give our clients a seamless and secure infrastructure that works so well that it feels like magic. With JumpCloud’s platform and the support afforded us via their partner program, thats exactly what they get," Scull said.
