Accenture has acquired boutique e-commerce agency Glamit. Financial terms of the deal were not disclosed.
This is technology M&A deal number 644 that ChannelE2E has covered so far in 2021.
The acquisition enhances Accenture Interactive’s existing omnichannel e-commerce and marketing solutions, and reinforces Accenture’s SynOps platform, the buyer said.
Glamit, founded in 2011, provides e-commerce and platform architecture, brand strategy, digital marketing services, and direct-to-consumer solutions. Key partners include Magento, VTEX and Mercado Pago. The company is based in Buenos Aires, Argentina.
Glamit's 260 employees will tuck into Accenture Interactive's HSA (Hispanic South America) division, the buyer said.
Accenture Acquires Glamit: Creating Connected Experiences
In a prepared statement about the deal, Flaviano Faleiro, Accenture Interactive’s president for growth markets, said:
“Glamit fits into our vision of transforming commerce across Latin America. With them as part of the Interactive family, we will help our clients in the region balance the complexities and simplicity of digital commerce and create exceptional experiences that delight consumers and drive brand success.”
Andrés Dorfman, CEO, Glamit, added:
“We’ve always been focused on helping brands create connected experiences for their consumers. Joining Accenture Interactive will allow us to continue to do so, in a way that extends our reach and increases our impact. It provides an excellent opportunity for our teams to drive marketing transformation and commerce reimagination in a big way that helps our clients deepen their presence on a global scale.”
Accenture has acquired numerous digital agencies worldwide, according to ongoing ChannelE2E coverage. The company now has more than 624,000 employees worldwide.
