Channel Brief: 1Password Acquires Trelica for SaaS Access Management

At CES this week, Dell is following in HP's footsteps and rebranding its entire line of PCs.

The Round Rock, Texas-based vendor will categorize nearly all of its PC models into three tracks, CEO and founder Michael Dell announced Monday: Dell, Dell Pro, and Dell Pro Max.

“We’re announcing a simplified portfolio that unifies our PC brand under the Dell name. It's going to make it easier for our customers to do business with us, while also building on the industry’s broadest lineup of AI PCs,” said Dell in a media briefing ahead of the announcement.

And for the gamers among us, don't worry -- “Alienware continues as Alienware,” Dell said. “Bad to the bone.”

The Dell, Dell Pro, and Dell Pro Max reflects a “good, better, best” naming convention that Dell hopes will make it easier for customers to find the right machine with the right capabilities for the desired workload.

The idea is to remove doubt about each product’s capabilities ahead of a projected PC refresh that should see swaths of the world’s 1.5 billion PCs currently running replaced by newer and faster models, said Jeff Clarke, Dell’s chief operating officer and vice chairman, as reported by CRN.

As always, drop me a line at [email protected] if you have news to share or want to say hi!

Grab your coffee. Here's what you need to know today.

Today’s Tech, Channel and MSP News

1. 1Password acquires Trellica: Identity security and access management firm 1Password, has acquired SaaS access management company Trelica. The acquisition will accelerate the delivery of new capabilities in the 1Password Extended Access Management platform, which secures every sign-in to every app on every device, the companies said. By acquiring technology that enables security teams to discover and manage access to previously unknown and unmanaged apps, 1Password gains a competitive advantage in the emerging Extended Access Management (XAM) software category.

2. Cymulate acquires CYNC Secure: Threat exposure validation company Cymulate has acquired CYNC Secure, an Israel-based cybersecurity startup focused on improving operational efficiency for exposure management programs. This acquisition will accelerate time-to-market for Cymulate's Continuous Threat Exposure Management (CTEM) platform, set to launch in 2025, incorporating CYNC Secure’s unique approach to consolidating diverse vulnerability datasets.

3. Pure Storage and Micron partnership: Pure Storage is expanding its strategic collaboration with Micron Technology to deliver high-capacity data storage platforms, the companies said. This joint effort will integrate Micron’s NAND technology with Pure Storage solutions to deliver a data storage platform with advanced drive capacities, high performance, and low latency that will also reduce overall operating costs and energy consumption compared to traditional storage solutions. This collaboration offers data center operators a comprehensive solution to address efficiency and scalability needs without compromising on performance, the companies said.

4. GEE Group acquires Hornet Staffing: Professional staffing provider GEE Group has acquired Hornet Staffing, effective January 3, 2025, the companies said. The acquisition of Alpharetta, Georgia-based Hornet increases GEE’s MSP and VMS service capacity and adds offshore recruiting capabilities, the company said. Hornet serves large firms in the IT, professional services and customer service verticals.

5. Veracode acquires Phylum: Application risk management firm Veracode has acquired certain assets of Phylum, Inc., including its malicious package analysis, detection, and mitigation technology, the companies said in a statement. The acquisition enhances Veracode’s ability to identify and block malicious code in open-source libraries, showing continued investment in its software supply chain risk management capabilities. This gives customers a more comprehensive view of risks associated with open-source code usage, strengthening their defenses against emerging threats, the companies said.

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