NinjaRMM Outgrows Name, Rebrands as NinjaOne -

NinjaRMM has rebranded as NinjaOne. The move reflects the IT management software company's platform growth and expansion, along with a continued focus on MSPs and internal IT departments.

Initially a provider of RMM (remote monitoring and management) software for MSPs, NinjaRMM expanded into cloud-based backup and disaster recovery software in 2020, and is now preparing Ninja Ticketing for MSPs and IT support help desks.

Also of note, NinjaOne developed a documentation software platform that competes against IT Glue from Kaseya and ITBoost from ConnectWise.

NinjaOne Business Growth Spans MSPs, Resellers and IT Departments

On the business and financial front, NinjaOne now supports 6,000 customers and revenue has grown nearly 75 percent over the past year, the company indicated (actual revenue dollar figures are undisclosed).

Take a look at the company's overall business strategy, and the NinjaOne software platform is designed to support such function as:

IT asset management
Endpoint monitoring and management
Patch Management
IT Documentation
Software Development
Remote Access
Service desk capabilities
Backup, disaster recovery (BDR) and data protection services

In a prepared statement about the corporate rebrand, NinjaOne CEO Sal Sferlazza said:

“Changing our name to NinjaOne reflects our vision of a platform that makes IT operations run more efficiently. When we started NinjaRMM, we set out to build a highly disruptive SaaS solution that combined power and simplicity to shake up the status quo. We’ve grown since those early days into a multi-product company that unifies IT operations. NinjaOne is a product built for the future, and I couldn’t be more excited for the next generation of IT software.”

Sferlazza provides additional details about the NinjaRMM rebrand to NinjaOne here.

Unified IT Operations: NinjaOne's Expanded Market Opportunity, Continued MSP Focus

Dig a little deeper into NinjaOne's business strategy, and the company continues to expand its total addressable market (TAM) beyond far beyond RMM for MSPs in the SMB market.

On the one hand, NinjaOne has grown to compete against entrenched MSP software platform providers such as ConnectWise, Datto, Kaseya and N-able. But on the other hand, NinjaOne has pushed into the corporate IT market -- and may wind up competing against ManageEngine, ServiceNow and SolarWinds, among many other options, ChannelE2E believes.

The big question: Will NinjaOne, backed by venture capital from Summit Partners, somehow lose focus on its MSP and channel partners? A growing portion of NinjaOne's revenue comes from corporate IT departments, ChannelE2E suspects. But it's a safe bet NinjaOne's fanatical focus on MSPs will continue. The reason involves Sferlazza's personal business journey.

Indeed, Sferlazza previously launched, built and sold multiple MSP-friendly software companies -- including:

Data protection company Lasso Logic, acquired by SonicWall in 2005;
PacketTrap, sold to Quest Software in 2009 (and later shut down under Dell's ownership); and
file sharing company Anchor, sold to eFolder in 2013 (and now owned by Axcient).

Through each of those earlier journeys, Sferlazza and many of NinjaOne's current team members gained MSP-centric DNA and a commitment to the channel. And this time around, it's clear that Sferlazza has larger ambitions and goals for the business.

NinjaOne: Build, Hold, Grow With MSPs

The key evidence: Sferlazza sold those single- or dual-product businesses during the early- to mid-stages of their growth. In many cases, the earlier companies were one-product wonders -- though PacketTrap attempted to expand from RMM to PSA software before Dell gained ownership from Quest and shut down the PacketTrap platform.

In stark contrast, the current NinjaOne business started with a pure SaaS foundation. RMM was the first service that NinjaOne activated. But gradually, the SaaS platform has gained more and more services -- each of which has multi-tenant capabilities for MSPs from inception. Next up, ticketing is on the way.

Amid all those developments, the name change from NinjaRMM to NinjaOne is logical, timely and justified.