
More than 80 percent of IT organizations will be committed to hybrid cloud architectures by end of this year, IDC research suggests. Backup, restore and data protection companies are racing to address that blended infrastructure reality.
Among the key upstarts to watch: Rubrik, which recently acquired Datos IO to accelerate how enterprises manage and recover modern application stacks. Next up, the company has unveiled Alta 4.2 -- the latest to the company's virtual, physical and cloud data protection platform.
In some ways, Alta is reaching into the past to give partners and customers peace of mind. In addition to protecting modern cloud workloads like Amazon Web Services EC2 instances, the Alta platform also safeguards data running on IBM AIX and Oracle Solaris -- two widely deployed Unix operating systems in the enterprise.
The new Alta, according to Rubrik, also offers:
Rubrik has also been formulating and enhancing its partner strategy. Google Cloud Bertrand Yansouni joined the data protection company earlier this year as VP of worldwide channel.
Anecdotal evidence and funding milestones suggest Rubrik is growing rapidly. But the company faces intense competition from a growing number of entrenched and upstart data protection firms.
Additional insights from Joe Panettieri.