Channel partner programs, MSSP, MSP, MDR, Channel partners

SentinelOne Expands Channel Strategy with New Global PartnerOne Program

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SentinelOne has launched a unified partner program aimed at streamlining how its global network of partners engages with its cybersecurity solutions. Announced at the North-American PartnerOne Summit, the new Global PartnerOne Program is built to align with evolving partner needs, providing a flexible framework to help businesses scale faster and address new market opportunities.

The program marks a shift in how SentinelOne supports its channel ecosystem as it consolidates multiple partner engagement models under one umbrella, creating a single structure for partners across services, sales, integrations, and delivery. Whether partners are managed security providers, resellers, integrators, or software developers, the updated program offers tailored pathways to help them achieve specific business goals.

Four Tracks, One Framework

The Global PartnerOne Program is structured around four distinct tracks, each aligned with a specific type of partnership and business focus.

The Manage track is designed for MSPs, MSSPs, and Managed Detection and Response (MDR) providers. It enables them to integrate SentinelOne’s technology directly into their service offerings, helping ensure consistent security delivery while supporting operational scale and automation.

For resellers and solution providers, the Sell track offers tools and incentives aimed at driving new customer acquisition and fostering long-term account growth. It’s focused on expanding partner reach and supporting deal success at every stage of the sales cycle.

Partners developing integrations or building on SentinelOne’s platform fall under the Build track. This path supports independent software vendors (ISVs) and technology partners with the technical and go-to-market resources needed to bring new solutions to market and extend platform capabilities.

The Deliver track serves system integrators, incident response teams, and service providers who deploy and maintain security environments. With access to training, certifications, and project-based opportunities, these partners are equipped to deliver hands-on expertise and drive customer success.

Accelerating Partner Growth

The PartnerOne Program also provides different levels of engagement for partners based on business maturity and focus. The program adopts a tiered structure—Associate, Advanced, and Elite—that define partner benefits, requirements, and support levels. This ensures that both emerging and established partners can access the resources they need without being constrained by rigid models. By standardizing support across various business models, SentinelOne’s PartnerOne Program enhances operational alignment with its channel community and giving partners clear pathways to scale, innovate, and meet customer needs.

Access SentinelOne’s Partner Portal here.

Suparna Chawla Bhasin

Suparna serves as Senior Managing Editor for CyberRisk Alliance’s Channel Brands, including MSSP Alert and ChannelE2E.  She plays a key role in content development, optimizing editorial workflows, aligning storytelling with audience needs, and collaborating across teams to deliver timely, high-impact content. Her background spans technology, media, and education, and she brings a unique blend of strategic thinking, creativity, and executional excellence to every project.

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