Content, 5 things

5 Channel Partner Program and MSP Market News Updates: 14 July 2022

TOKYO, JAPAN – MAY 20: Barista Takaya Hashimoto prepares a cafe latte at a local specialty coffee shop on May 20, 2016 in Tokyo, Japan. With the rise of specialty coffee shops opening all over the world in recent years, Tokyo’s coffee culture catches on to offer quality coffee to like minded people across all walks of life. (Photo by C...

TOKYO, JAPAN – MAY 20: Barista Takaya Hashimoto prepares a cafe latte at a local specialty coffee shop on May 20, 2016 in Tokyo, Japan. With the rise of specialty coffee shops opening all over the world in recent years, Tokyo’s coffee culture catches on to offer quality coffee to like minded people across all walks of life. (Photo by Christopher Jue/Getty Images)

Here are five (actually, more) technology news updates, insights, chatter, and plenty more to start your day for Thursday, July 14, 2022. Sip up.

What’s In Our Daily Brew?

  • Who We Serve: Content for managed services providers (MSPs), IT service providers (ITSPs), cybersecurity consultants, technology solutions providers (TSPs), systems integrators, VARs, independent software vendors (ISVs), distributors and any other partner acronym that further caffeinates our already stellar SEO.
  • Frequency: Every business morning.
  • Reaching the Barista: Send news, tips and rumors to [email protected].

A. Today’s Technology, Channel Chief and MSP Partner Program News

1. MSP Software Integration: BeeCastle, an Australia-based data analytics company, has launched ProfitTrack -- a free software module that allows ConnectWise MSPs to improve their upsell and cross-sell strategies.

2. Partnership - Managed Infrastructure Security: Rackspace will offer oak9's Infrastructure as Code (IaC) security services to "help businesses secure cloud-native application infrastructure for developers, security teams, and cloud operations across the software development lifecycle," the multi-cloud MSP said.

3. IT Services Contract: American Honda Motor Company has expanded its IT services agreement with Kyndryl to include support of AHM's infrastructure transformation across its U.S. manufacturing plants, research and development, captive finance, and sales operations. Financial terms of the agreement were not disclosed.

4. Atos - New CEO, Same Challenges: Atos has named Nourdine Bihmane group CEO effective immediately. Bihmane succeeds former CEO Rodolphe Belmer, who exited in June 2022. At the time, Atos said it will break up into two organizations that will focus on (1) managed infrastructure and (2) digital transformation, big data and cybersecurity services. The big question: Will private equity bid to buy one or both Atos businesses units?

5. Accenture Leadership: Accenture has named Leo Framil as CEO of the company's Growth Markets business, effective September 1, 2022. Framil will succeed Gianfranco Casati, who shifts to chairman of the Growth Markets business.

6. Storage Bankruptcy: StorCentric, owner of Drobo, has filed for bankruptcy.

7. Google Cloud - Microprocessors: Google Cloud will start adopting computing chips based on technology from Arm, making it the latest company to join a transition that will take market share from Intel and Advanced Micro Devices , Reuters reported.

B. In-Person Channel Partner Summits & MSP Conferences

  1. AWS re:Inforce 2022 Cybersecurity Conference (July 26-27)
  2. Build IT Live 2022 (July 27-29)
  3. CompTIA ChannelCon (August 2-4, Chicago, Illinois)
  4. VMware Explore 2022 (formerly VMworld, August 29-September 1, San Francisco)
  5. Join Us: MSSP Alert Live 2022 (September 19-21, Washington, D.C.)
  6. All Tech Conferences: Listed Here
  7. Add Your Annual Event To Our Calendar: Submit it here for consideration.
Joe Panettieri

Joe Panettieri is co-founder & editorial director of MSSP Alert and ChannelE2E, the two leading news & analysis sites for managed service providers in the cybersecurity market.

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