St. Louis, Missouri-based digital consulting firm Perficient has acquired digital healthcare marketing and technology consulting firm MedTouch of Boston, Massachusetts. Financial terms of the deal were not disclosed.
This is M&A deal Number 5 that ChannelE2E has covered in 2020. See complete M&A deal list here.
MedTouch reinforces Perficient's healthcare consulting capabilities across patient acquisition, customer experience, patient engagement and loyalty, and physician marketing, the company said.
MedTouch generates $13 million in annual revenue. The company's clientele includes Fortune 1000 firms and healthcare institutions which, according to Perficient, creates “significant opportunity for cross-selling synergies.”
More than 50 MedTouch employees will join Perficient, and MedTouch CEO Paul Griffiths will join Perficient in a key leadership role.
Perficient Acquires MedTouch: Executive Perspectives
Jeffrey Davis, Perficient’s chairman and CEO, commented on the deal:
“We are excited to strengthen our healthcare industry expertise and digital marketing capabilities with the strategic acquisition of MedTouch. Perficient has more than 20 years of experience in delivering digital technology consulting solutions to leading payer, provider and pharmaceutical organizations. MedTouch further enhances our ability to help healthcare organizations provide their patients and customers with the right information and care where and when they need it most, improving quality of care and patients’ lives.”
Added MedTouch CEO Paul Griffiths:
“Perficient is well known for its end-to-end digital consulting expertise across many industries and technology platforms, and is widely-regarded as one of the largest and most capable digital transformation consulting firms in the country. We’re thrilled to join the team. With Perficient’s depth and breadth in digital and strategic consulting, coupled with its reputation for driving excellence in healthcare, we can continue to deliver innovative digital health solutions.”
The acquisition is expected to be accretive to adjusted earnings per share immediately, the buyer said.
Perficient Acquisitions, Growth
Perficient has been steadily growing its portfolio through various acquisitions in recent years. Among the deals that ChannelE2E has tracked, the company has acquired:
- May 2019: Sundog Interactive Inc., a marketing and technology consulting firm and Salesforce partner.
- Nov 2018: Elixiter, a Marketo partner and marketing consultancy.
- Apr 2018: MicroStrategy partner Southport Services Group, an IT consulting firm with business intelligence specialist.
- Jun 2017: Clarity Consulting, a Microsoft cloud partner focused on custom development and digital experience design.
- Jan 2017: RAS & Associates, a management consultancy.
Perficient has grown both organically and through M&A. For the quarter ended September 30, 2019, the company's total revenues increased 17 percent to $144.7 million from $123.9 million in the third quarter of 2018.
