Barracuda Networks, Inc. has announced enhancements to its Partner Success Program, targeting improvements in profitability for its partners and distributors.
The program now includes revised compensation models, offering discounts and rebates for certain partners, alongside expanded access to technical training and certification courses, Barracuda said.
Key Updates to the Partner Program
The enhancements introduced by Barracuda are designed to support its network of global partners through:
- Revised compensation models aimed at improving profitability for top-tier partners through new discounts and rebates, thereby offering more avenues to increase revenue.
- Enhanced distribution strategies, with updated compensation models that are intended to foster long-term business growth, improve partners' ability to attract new customers, and enhance business security.
- Expanded sales and technical training, granting access to new technical certification courses and an increase in technical resources. This expansion aims to simplify partner engagement with tools like the Barracuda Email Threat Scanner by providing customizable, trackable links and detailed reporting on customer scans.
The program also introduces a new Premier-level rebate for top-tier partners, aligning with the customer success framework of the LAER model, which stands for land, adoption, expansion, and retention and renewal.
This initiative aims to incentivize partners for their performance in various key areas, including customer acquisition and product adoption, the company said.
Insights from Barracuda Leadership
Jason Beal, vice president, Worldwide Partner Ecosystems, Barracuda, commented:
"Our commitment to understanding and fulfilling our partners' needs is paramount. Following the recent launch of our global Partner Success program, we're introducing further enhancements to support our partners' success and profitability."
About Barracuda Networks
Barracuda Networks provides cloud-first security solutions to businesses, with a customer base of over 200,000 organizations worldwide. The company's solutions are designed to protect against a wide range of threats, allowing businesses to focus on growth and innovation.
