Channel Brief: 2024’s MSP Channel Milestones Revisited

We’ve made it to the last two days of 2024 and what a year it’s been for the service provider channel.

We saw the VMware partner program change dramatically following the Broadcom acquisition. There was a major IT outage caused by a CrowdStrike update. Kaseya created a bundle of essential MSP services and dropped pricing for it to $3.99 per endpoint. Late in the year the company overtook ConnectWise for PSA/RMM market share. CompTIA sold itself to private equity. And a California MSP was sued following a cybersecurity breach at a client.

As we look ahead to 2025, there’s a big trend on the horizon – artificial intelligence. Expect more MSPs to use it internally to gain efficiency and to sell project, consulting and managed services around AI to end customers.

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Today’s Tech, Channel and MSP News

Thing 1. Channel Marketing Awards - The Channel Marketing Association has announced its annual Excellence Awards. Leslie Vitrano Hubright, VP of Global IT Channels Ecosystem at Schneider Electric has won the Visionary Award. Sam Sundrom, senior director of marketing for Lumen Technologies has been recognized with the Icon Award.

2. Wage inflation moderates - Service Leadership has provided a preview of its wage report which will be released in March 2025. Early findings show that wage inflation peaked in 2022 with target annual learnings materially decreasing in 2023 and staying stagnant in 2024. The firm reports that target annual earnings increases are expected to be lower than 2024 actual increases, suggesting a return to historical norms.

3. Finding that work/life balance - How did you spend your time in 2024? MSP Transputec’s founder and CEO Sonny Sehgal reports that he spent 20% of his time on family and personal development this past year. Sounds like a balanced approach to life.

4. Hot topics to get you ready for 2025 - Before we say goodbye to 2024, have you checked out ChannelE2E’s on-demand editorial webcasts for the year? If not, you should. We’ve got Cyber Insurance and Cyber Warranties: Considerations for 2025, MSPs and AI: Opportunities, Challenges, and Use Cases, MSP Profitability and Valuations: Service Leadership Benchmarking Preview, Advanced Cybersecurity Services for MSPs: Partner or Build Your Own?

5. An MSP New Year resolution - Speaking of webcasts, this looks like a good one coming up. Tim Weber, VP of Channel Growth at Cyber74 discusses the art of crafting memorable and engaging client events. If one of your New Years resolutions involves upping your sales and marketing game, you won’t want to miss that.

In-Person MSP and Channel Partner Events