Channel Brief: Cayosoft Partner Program Guarantees Profit

Amid a relentless wave of cyberattacks and evolving compliance regulations, 62% of IT services organizations report revenue growth in their cybersecurity services over the past year, according to research from EasyDMARC. As customers' anxiety spikes over the surge in phishing scams, managed service providers (MSPs) have a golden opportunity to expand and monetize their security offerings, the company's research showed.

In fact, a full 41% of respondents said they expanded their cybersecurity offerings over the last 12 months. The expansion is driven by customer demand, and two-thirds of respondents said becoming more cybersecurity-focused was a competitive advantage for their business. Two-thirds of respondents also said they expected email providers like Google and Yahoo to introduce mandatory email authentication (DMARC, DKIM, SPF) for more users in the future.

EasyDMARC’s survey of 1,000 IT professionals and decision-makers across the U.S. and UK reveals a sharp focus on cybersecurity but also outlines strategic hurdles MSPs and MSSPs must overcome to keep up with emerging threats.

The main barriers to MSPs selling cybersecurity included client confidence in existing protections (54%) and cost concerns (52%).

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Grab your coffee. Here's what you need to know today.

Today’s Tech, Channel and MSP News

1. Cayosoft ADvantage program guarantees partner profit: Microsoft management solutions firm Cayosoft this week rolled out its ADvantage Partner Program which guarantees profitability (based on gross margin) for partners regardless of any discounts applied to customers. In contrast to traditional partner programs that rely on a discounting model to function, Cayosoft ADvantage Partner Program’s profit guarantees are built into its financial model from the get-go, the company said in a statement. It’s a significant upfront investment, but Cayosoft is confident it can put its money where its mouth is. Guaranteed profitability will empower partners to act as trusted advisors to their clients because they can reach sales goals faster without compromising value and services. Other key partner benefits include incumbency protection and enablement to help partners deliver advisory and technical services.

2. Wipro, Google Cloud launch hands-on AI Experience Zones: Wipro and Google Cloud jointly launched the Google Gemini Experience Zone—a new interactive space where enterprises can explore Google’s AI tools and co-create tailored AI solutions with Wipro experts. These Experience Zones at Wipro’s hubs in Bangalore and Silicon Valley offer companies a unique opportunity to see AI in action and identify use cases. Businesses will have exclusive access to Google’s AI technology, including the powerful Gemini models and Vertex AI, to experiment with advanced capabilities like natural language processing, image generation, and predictive analytics.

3. Cisco, AppOmni expand partnership: AppOmni is expanding its partnership with Cisco to extend SaaS security with end-to-end zero trust from the endpoint to the application, according to a statement from the companies. As part of the partnership, AppOmni has also been selected to join other ISVs on Cisco’s Global Price List (GPL) as part of Cisco’s SolutionsPlus Program. This arrangement extends the longtime relationship between the two companies—Cisco Investments backed the company in 2022. Additionally, Cisco’s VAR community will have the ability to offer AppOmni solutions to their customers as part of Cisco’s SolutionsPlus Program.

4. Nutanix expands AWS partnership: Nutanix is expanding its strategic collaboration with Amazon Web Services, Inc. (AWS) to accelerate cloud migration and provide options for customers managing workloads across on-premises and cloud environments, the companies said in a statement. This aims to reduce the friction that often arises with IT modernization initiatives and make it easier for customers to modernize. Through this collaboration, customers can leverage Nutanix Cloud Clusters (NC2) on AWS and extend their on-premises Nutanix environment to AWS. This integration allows organizations to run their applications on a consistent environment across both on-premises and AWS and access AWS services, including AWS Databases, Amazon Simple Storage Service (Amazon S3), and advanced artificial intelligence (AI) and machine learning (ML) services.

5. Object First names first COO: Immutable data storage startup Object First this week announced Kelly Wells has been promoted to the role of chief operating officer (COO). Previously, Wells served as VP of global operations. In her new role, she will oversee Object First’s sales and marketing operations, HR, IT, and customer success organizations. With 18+ years of IT channel experience, Wells's priority is to prepare Object First for rapid growth by scaling business operations. Congratulations!