Sales and marketingHow Our Selling Process Can Help Customers BuyDavid BrockDecember 15, 2021Customers often don’t have a buying process–but the sales process itself can help guide their buying journey, as David Brock explains.
Channel marketsHow to Adjust B2B Marketing KPIs in 2022Sponsored by Forrester ResearchDecember 6, 2021To drive a successful KPI measurement change, marketers must follow three simple yet effective steps. Christina Schmitt explains.
Sales and marketingThe Digital Buying Journey is Very HumanDavid BrockDecember 3, 2021Despite the desire buyers may have to learn about solutions through digital channels, at its core, buying is a very human process.
Sales and marketingHPE GreenLake As-a-Service: Partner Sales and Revenue CluesJoe PanettieriDecember 1, 2021HPE GreenLake as-a-Service sales grow, but GreenLake remains a small slice of overall HPE revenues. Dell Apex & Cisco Plus continue competition.
Channel marketsSix Steps to Hit Q4 Sales GoalsKendra LeeNovember 30, 2021It's crunch time - Q4 is upon us, and KLA Group's Kendra Lee has six tips for moving toward your year-end sales goals.
EnterpriseTechnology Sales: Am I Being a Pest?David BrockNovember 22, 2021We are not equipping sales people to have the right conversations with customers - and that can mean poor results. David Brock explains.
Channel marketsWhy Automation May Not Mean Workforce ReductionsSponsored by Forrester ResearchNovember 22, 2021There are many reasons to be skeptical about claims of massive job losses due to automation and AI. Andrew Bartels explains.
Sales and marketingWho’s Coaching Your Customers?David BrockNovember 22, 2021Are you pitching technology products & managed services too much, and coaching your customers too little? David Brock offers corrective guidance.
